The need for this book is driven by the rapid pace of change and innovation in the business world.
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Traditional business models and strategies that may have worked in the past are no longer as effective, and new technologies and emerging trends are constantly disrupting the industry. To stay ahead of the curve and remain competitive in the modern business world, it is critical to gain a deep understanding of new business models and strategies that can help businesses succeed.
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Not only businesses but also working professionals need to stay up to date with the latest trends and best practices in management and business, and to adapt to the rapidly changing landscape of the industry. The book provides new insights, knowledge and a framework to help readers navigate the changes likely to come at a much faster pace thanks to disruptive technology.
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Read this book to position yourself for success in a rapidly changing world and stay ahead of the curve.​​​
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An essential read for entrepreneurs, policymakers, and business leaders aiming to thrive in a rapidly evolving economic landscape.
Nandan Nilekani - Co-founder and Chairman, Infosys, and Founding Chairman UIDAI(Aadhaar)

Indispensable for anyone delivering innovation at scale and leveraging technology for growth.
Vijay Shekar Sharma - CEO and Founder Paytm
About the Author
K. Ganesh is a seasoned serial entrepreneur and the founder of GrowthStory.in, a leading venture builder platform that has incubated and scaled multiple successful start-ups across diverse sectors, including BigBasket, Portea Medical, Bluestone and HomeLane, which have redefined industries by leveraging innovative business models and cutting-edge technologies.
Ganesh’s entrepreneurial journey also includes founding and scaling ventures like IT&T (acquired by iGate), CustomerAsset (acquired by ICICI, now known as FirstSource), Marketics (acquired by NASDAQ-listed WNS) and TutorVista (acquired by Pearson).
An adjunct professor at Indian Institute of Management (IIM) Bangalore, Ganesh teaches courses on new-age Business Models, bringing his extensive experience in disruptive technologies and management to the classroom. A mentor to start-ups and an active angel investor, Ganesh has been instrumental in shaping India’s start-up ecosystem.
He is a distinguished alumnus of Indian Institute of Management (IIM) Calcutta and Delhi University, a frequent speaker at global forums and a champion of social initiatives in healthcare and skill development through his non-profit, Bahaar Foundation.
This book reflects his deep understanding of the transformative business models shaping the future of industries worldwide.
GROWTH STORY
GrowthStory is an entrepreneurship platform that promotes greenfield ventures. We work with passionate
professionals and marquee VCs to create category leaders.
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Mail: contact@growthstory.in
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