Publications
Books and articles from the GrowthStory team
Mastering Disruption
A Practical Guide to Understanding New-Age Business Models
by K. Ganesh · Penguin Business · January 2025
Drawing from decades of entrepreneurial experience launching, scaling, and exiting ventures like BigBasket, TutorVista, and Portea Medical, K. Ganesh decodes different approaches and strategies that businesses can adopt to tackle disruption and thrive in a rapidly evolving economic landscape.
The book covers software-as-a-service, fintech, the creator economy, and emphasizes the right business metrics (customer acquisition cost, lifetime value, and retention) over vanity numbers.
Health Quest Series
ISB Max Institute series hosted by K. Ganesh exploring healthcare innovation in India
Articles
Insights on entrepreneurship, healthcare, and leadership
The invisible caregiver crisis: Why caring for seniors takes a toll on families
November 2019
An exploration of the challenges faced by caregivers of senior citizens in India and how healthcare systems can better support them.
Barriers women entrepreneurs must break this year
January 2019
Insights on the challenges women entrepreneurs face and strategies to overcome them in the business world.
10 things I learnt as an entrepreneur on the road to success
November 2018
Key lessons from Meena Ganesh's entrepreneurial journey, sharing practical wisdom for aspiring founders.
Prioritise 'build in India for India' model for deeptech
2024
Why India should prioritize building deep tech solutions domestically for the Indian market.
Ahead of Elon Musk's India visit, a deep dive into the global space market
2024
An analysis of the global space market and India's growing role in the space economy.